Hope For The Warriors Brand Messaging and Style Guide 2020

Branding • Messaging • Organizational Voice

Hope For The Warriors had a logo style guide and well-defined mission, but we are growing which requires a more unified voice and stronger brand presence as our events and support portfolio continue to expand. The Communications Director and I worked with a marketing agency to collect representation of our ever-evolving marketing materials, recently-established company culture documents and our vision for the coming years to create this comprehensive document. It serves to educate employees and guide partners in our voice and image — one that upholds the integrity of our mission and the populations we serve.