Save the Habitat. Save the Hunt.
Messaging • Script Writing • Vision and Voice
Save the Habitat. Save the Hunt. was the collaborative brainchild of the National Wild Turkey Federation leadership, an initiative to usher in the next era of how we were going to stay relevant and continue to deliver on our mission of conservation and hunting heritage preservation. This video was the cornerstone of the marketing/communications plan I developed and led for the initiative. We had our goals for the next decade: Conserve 4 million acres of critical wildlife habitat. Recruit 1.5 million hunters. Open an additional half million acres for outdoor enjoyment. My goal was to create an education piece for the 200,000-member organization to work collectively to raise the $1.2 billion it would take to succeed. It was unveiled at the NWTF annual convention and sport show in 2012 and is still relevant today, even as the organization has surpassed its goals.