NASCAR Activation

Marketing • Partnership • Event Activation

Hunting, NASCAR and patriotism are a red-blooded American’s trifecta. I invested years of my career building relationships and opportunities that bridge these like-minded communities to support causes that resonate with their values. From managing PSAs with drivers to building once-in-a-lifetime race experiences for race-goers, supporters and military families, my work was about leveraging media, marketing and partnerships with minimal cost to the nonprofits I worked with. For me personally and professionally, it was a commitment to learning a new industry that helped expand the social media reach of the National Wild Turkey Federation by 2.4 million annually.